Your patients are probably not too interested in the technical specifics of dentistry or would even understand most of it. Regardless, you do still keep many of the dental journals in the waiting room in case someone is curious. This actually helps to sell your various services.
Patients see some of the advertisements or article about breakthrough procedures and they will ask you if you can do certain ones. In all likelihood, you already know how to set such procedures up. It is just a matter of becoming fully familiar with the techniques.
Since you are in the dental profession, you know that you must take part in continuing educational studies not only to keep your license, but also to improve the quality and performance of what you do in your practice. One of the better references is the journal of clinical dentistry, to which you probably subscribe to already.
This is also one of those journals you can find back dated for a number of years as useful references. It is good to have a collection of these on hand in case you need to look something up, something you know you saw in one of those journals.
For the moment, if you want to see the latest issues, just go to the website and you will find it right there. It is easy to carry it in your pocket and read in your spare time. This way, you can actually enjoy what you are reading as it finds its way into your mind for inspiration. Mostly, you do want your practice to grow, encompassing all dental care services under one roof or the roofs of as many clinics as you own.
Staying ahead on dentistry news is what gives you an edge in your practice. Not only do patients appreciate this, you will too especially as your practice grows and thrives.